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1092-Consumer Behavior-63044
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Course Period：Now ~ Any Time

                            

                                                                                                                                                                        

                                
 Pass condition

                                
Grade：60 Fraction

                            

                                                                                

                        

                            
    
                                                                
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    CH01 消費者行為導論
    
                                
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    CH02 購買決策與消費者行為
    
                                
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    CH03 文化對消費者決策的影響
    
                                
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    CH04 消費者和社會福利
    
                                
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    CH05 感 知
    
                                
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    CH06 學習和記憶
    
                                
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    CH07 自 我
    
                                
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    CH08 態度和說服
    
                                
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    CH09 群體和情境因素對消費者行為的影響
    
                                
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    CH10 消費者身分 I：性別角色和次文化
    
                                
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    CH11 消費者身分II：社會階層和生活型態
    
                                
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    CH12 網路消費者行為：口碑、社群媒體和時尚
    
                                
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LINE sharing feature only supports mobile devices