LINE sharing feature only supports mobile devices
1092-Consumer Behavior-63044
Registration：Now ~ Any Time
Course Period：Now ~ Any Time

                            

                                                                                                                                                                        

                                
 Pass condition

                                
Grade：60 Fraction

                            

                                                                                

                        

                            
    
                                                                
  • 
                                    
    
                                    
    CH01 消費者行為導論
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH02 購買決策與消費者行為
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH03 文化對消費者決策的影響
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH04 消費者和社會福利
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH05 感 知
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH06 學習和記憶
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH07 自 我
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH08 態度和說服
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH09 群體和情境因素對消費者行為的影響
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH10 消費者身分 I：性別角色和次文化
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH11 消費者身分II：社會階層和生活型態
    
                                
    • 
                                                                
    
                                                                                                
  • 
                                    
    
                                    
    CH12 網路消費者行為：口碑、社群媒體和時尚
    
                                
    • 
                                                                                            

                        

                        
                        

                                                
                    

                

                                

                    

                                                

                            
Instructor

                            

                        

                        

                                                

                            

                                                                                                                                            

                                        

                                        
葉凱莉

                                        

                                    

                                                                                                                                    

                        

                                                                        

                            
Recommended Courses

                        

                        

                        

                            
    
                                
    
                                                                        
  • 
    
    
        
    
        
    
            
    1092-Marketing Management and Strategy-63025
    
        
    
        
    
			            
    
								
                        
					
    
						Period：Not set
					
    
				
    
            
    
                            
    
                    
    
        
		        
    
            
    
                
    LINE sharing feature only supports mobile devices
    
            
    
        
    
        
    
    

    •                                                                         
  • 
    
    
        
    
        
    
            
    1052-Marketing Management-32001
    
        
    
        
    
			            
    
								
                        
					
    
						Period：2017-02-01~2017-08-01
					
    
				
    
            
    
                            
    
                    
    
        
		        
    
            
    
                
    LINE sharing feature only supports mobile devices
    
            
    
        
    
        
    
    

    •                                                                         
  • 
    
    
        
    
        
    
            
    1012-International Marketing-63010
    
        
    
        
    
			            
    
								
                        
					
    
						Period：2013-01-01~2013-08-31
					
    
				
    
            
    
                            
    
                    
    
        
		        
    
            
    
                
    LINE sharing feature only supports mobile devices
    
            
    
        
    
        
    
    

    •                                                                         
  • 
    
    
        
    
        
    
            
    1001--62069
    
        
    
        
    
			            
    
								
                        
					
    
						Period：2011-09-05~2012-01-31
					
    
				
    
            
    
                            
    
                    
    
        
		        
    
            
    
                
    LINE sharing feature only supports mobile devices
    
            
    
        
    
        
    
    

    •                                                                         
  • 
    
    
        
    
        
    
            
    991-Marketing Management-31036
    
        
    
        
    
			            
    
								
                        
					
    
						Period：2010-09-06~2011-01-31
					
    
				
    
            
    
                            
    
                    
    
        
		        
    
            
    
                
    LINE sharing feature only supports mobile devices
    
            
    
        
    
        
    
    

    •                                                                     
    
                            

                        

                                            

                

                                

            

                        

            

            

                            

                        

            

        

    

    

            




    

        
LINE sharing feature only supports mobile devices