Pass condition
Grade:60 Fraction
  • CH01 消費者行為導論
  • CH02 購買決策與消費者行為
  • CH03 文化對消費者決策的影響
  • CH04 消費者和社會福利
  • CH05 感 知
  • CH06 學習和記憶
  • CH07 自 我
  • CH08 態度和說服
  • CH09 群體和情境因素對消費者行為的影響
  • CH10 消費者身分 I:性別角色和次文化
  • CH11 消費者身分II:社會階層和生活型態
  • CH12 網路消費者行為:口碑、社群媒體和時尚
Instructor
葉凱莉
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