International marketing focuses on factors in the environment that shape how companies bring their products and services (their offerings) to a range of markets. The international in international marketing emphasizes the decision of a firm to sell its offering outside its home market. When a firm goes enters an international market it needs to consider a range of economic, political, social and cultural factors. Our class will examine some of these factors and discuss some strategies that firms use to become successful in their international expansion. During the course you will: 1. Learn about the basic concepts of International Marketing 2. Have opportunities to increase your international outlook 3. Have time to learn and improve your presentation skills in English 4. Have opportunities to prepare business reports
Pass conditionGrade：60 Fraction
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Syllabus - International Marketing
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Class activities
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Preparation
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Chapter 1
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Chapter 2
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Chapter 4
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Chapter 5
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Chapter 8
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Chapter 10
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Chapter 11
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Mid-Term Example
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Topical Issues
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Course Project
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Presentation 1 - Feedback
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Mid-Term Presentation Video
- Course Introduction
- Course Plan
- 評論
