Pass condition
Grade:60 Fraction
  • 01觀光與餐旅行銷:概論
  • 02觀光與餐旅市場的環境趨勢
  • 03觀光產品特性
  • 04旅客行為
  • 05顧客價值、關係與忠誠度
  • 06顧客體驗與體驗行銷
  • 07觀光行銷研究
  • 08觀光市場區隔、目標市場、定位
  • 09分析競爭者與發展競爭策略
  • 10觀光產品和服務
  • 11(1)觀光實體環境
  • 11(2)觀光服務人員
  • 12觀光業之定價
  • 13觀光業之通路決策
  • 14觀光業之推廣決策
  • 15觀光業之網路行銷
Instructor
劉瓊如
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